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Five Good Ideas About Approaching Grantmakers Successfully


By L. Robin Cardozo, CEO, Ontario Trillium Foundation
Toronto, October 27, 2004

Download the full speech (PDF 27 kb)


L. Robin Cardozo

There's more to applying for a grant than filling out a form! Good ideas include strategies for understanding the expectations and priorities of a funder. Are the goals of the funder compatible with the mission and priorities of your organization? Will the pursuit of the funder's money take you off that mission? Can you put yourself in the grantmaker's shoes? It's important to consider the 'fit' from the start 'and also whether your project will remain sustainable after the grant runs out.


1. Show how your organization can help the grantmaker achieve its objectives

Look at the kinds of initiatives supported by the grantmaker. Funding bodies do not exist simply to give out money. They depend on applicants to help them realize their mission. Do not approach a grantmaker simply as a source of funds. Show how your organization can help the grantmaker achieve its objectives. Also, be prepared to demonstrate how the initiative will become self-sustaining.

2. Do your homework first

Make sure you know the types of activities supported by prospective grantmakers and the size and duration of grants. There is no point approaching a grantmaker if your initiative does not fit its mandate and scope.

Avoid making a 'cold' approach. If possible, discuss your ideas with the grantmaker before submitting an application. If that is not possible, ask some organizations that have received grants for their suggestions.

3. Be aware of the competition for funding

No grantmaker can fund every good initiative. Ensure that your request is realistic and be prepared not to receive the full amount. Consider partnerships and collaborative undertakings to reduce costs and better serve more members of the community.

4. Be open to change

While grantmakers do not carry out activities, they often have considerable experience in what works and what doesn't work. When you make an application, be open to the possibility that the grantmaker may suggest changes or alternative approaches. Perhaps establishing a business plan or undertaking volunteer development should be considered before undertaking the initiative. Perhaps there are ways to enhance effectiveness, inclusiveness, and accessibility. Also, as the initiative proceeds, grantees should provide honest progress reports. The terms of the grant can be renegotiated if changes are needed to ensure its ultimate success.

5. Pay attention to details

Success in getting grants depends on more than just good ideas. The organization must demonstrate its credibility and capacity to carry out the initiative. Applicants should take care to follow the instructions carefully and provide complete and accurate information. Grantees should make sure they provide progress and final reports to preserve their reputation within the grantmaking community.



The Ontario Trillium Foundation is an agency of the Government of Ontario.